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AdTech, DSP & Curation Platforms with ML Optimization
Building next-generation media buying platforms with ML-driven optimization and
autonomous trading agents. We architect backend systems powering curation intelligence,
ML optimization, and autonomous decision-making for CTV, Audio, and DOOH campaigns. Our work includes
designing and scaling core DSP components—inventory ingestion, supply curation, targeting services,
auction logic, pacing engines, and decisioning APIs. We build programmatic platforms that enable
data-driven buying and delivery of ads across web, mobile devices, connected TVs, and linear TV via
set-top boxes. Experience includes developing workflow automation, data-enhanced decision-making tools,
and seamless integrations between backend systems and buyer-facing UIs for campaign configuration,
insights, and real-time optimization.
ML-driven optimization
Autonomous trading agents
DSP & curation engines
Programmatic TV & CTV/OTT
DOOH platforms
Real-time bidding systems
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Connected Car, IoT & Telematics Platforms
Design and implementation of telematics and IoT platforms—covering device firmware, cloud backends,
and user-facing apps. We build scalable IoT pipelines powering predictive vehicle analytics, driver scoring,
and fleet intelligence. Our work includes developing hardware-software ecosystems that collect data from
electronic systems (engine, ABS, airbag), transmit to cloud platforms for analytics, and generate insights
on servicing requirements, critical alerts, engine health, driving data, and fuel economy. We architect
platforms that facilitate access to services such as car servicing, insurance renewal, and roadside assistance
through integrated service provider ecosystems. Experience includes building large-scale device ingestion systems,
real-time analytics platforms, and mobile applications that deliver actionable insights to automotive OEMs,
insurers, and fleet operators.
Connected car & telematics
IoT & device management
Edge-to-cloud data flows
Predictive vehicle analytics
Fleet intelligence
Driver behavior scoring
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AgriTech & Startup MVPs
End-to-end MVPs and v1 platforms for early-stage startups—helping validate ideas while laying a
foundation for future scale. We build robust platforms for real-time soil and crop monitoring using
sensor data combined with cloud-based analytics, enabling farmers to monitor soil health, moisture levels,
and nutrient data through IoT sensors. Our work includes developing geospatial data pipelines, crop
intelligence systems, and IoT field telemetry solutions that drive informed decision-making for irrigation
and crop management optimization. We also build MVPs across diverse domains including biometric authentication
systems, procurement platforms, fitness applications, workplace engagement tools, and e-commerce solutions.
Our approach includes architecting solutions using microservices architectures, cloud-native technologies,
serverless architectures, and establishing CI/CD pipelines for optimized development workflows.
MVP design & delivery
IoT & sensor platforms
React & Vue.js front-ends
Mentoring startup teams
Geospatial data pipelines
Cloud-native architectures
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Data Platforms, PLM & Enterprise Products
Experience building and extending enterprise-grade products including comprehensive
PLM software suites that facilitate collaborative environments for capturing and managing dispersed
information assets across product data, process data, supplier data, and product documents. We develop
advanced data enrichment platforms utilizing AI and machine learning for retail inventory management,
stock accuracy, demand prediction, and operational efficiency. Our work includes building connector
components that serve as intermediary layers between enterprise servers and CAD tools, enabling seamless
communication and data management. We handle engineering escalations, root cause analysis, rapid workarounds,
complete coding and unit testing of new features, and integrations between enterprise systems. Experience
includes designing scalable architectures for data processing, real-time analytics, API layers, and
enterprise integrations that optimize supply chains and drive better customer satisfaction.
PLM & enterprise platforms
Retail data enrichment
API & connector layers
Data pipelines
CAD tool integrations
Inventory management systems
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Storage, Embedded & Low-level Systems
Design and development of embedded products, storage discovery modules, VoIP and device management.
We build Continuous Data Protection (CDP) products with discovery modules that enable storage discovery on SAN,
supporting major HBA vendors and providing comprehensive insights into storage configurations including HBA details,
target and LUN information, and storage capacities. Our work includes implementing Storage Management Initiative
(SMI-S) Providers that enhance management interoperability between storage hardware providers and software
management applications. We develop embedded device management systems and VoIP products, including designing
communication protocols, crafting firmware architecture, and ensuring robustness and efficiency of embedded solutions.
Experience spans multiple platforms including Solaris, Linux, and Windows, with focus on protocol design,
low-level system programming, and hardware-software integration.
Embedded device management
Storage & SAN discovery
Protocol design
VoIP products
Firmware architecture
CDP systems
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Tech Leadership & Agile Delivery
Hands-on leadership as Director Engineering, Principal Engineer, Head of Engineering, and Cofounder.
PMP, CSM and CSPO certified, with experience setting up cross-functional teams, processes and
agile practices in startups and MNCs. We lead definition, design, implementation, and deployment of platform
features while working closely with Product Management teams to ensure alignment with strategic objectives.
Our leadership includes spearheading technology strategies, building and leading robust engineering teams,
establishing efficient processes, and driving adoption of data and technology. We serve as Agile Coaches,
providing mentorship and guidance on project and product management activities, fostering collaborative and
innovative work environments. Experience includes transitioning between roles as data architect, mentor,
agile coach, and hands-on developer to ensure successful project delivery.
PMP · CSM · CSPO
Agile coaching & mentoring
Product & engineering alignment
Team building
Technology strategy
Cross-functional leadership